Audience

We had no specific target audience in mind when creating our short film, we just contributed ideas that attracted us with an understanding that other students aged 16- 20 would also be attracted to the film. No short film has a real target audience that they aim towards as its such a niche format of media and primarily people interested in media or art are the audience for short film. However by content of our short film i.e. characters, choice of music, costumes, location and storyline we are able to give some demographic of an audience being around teenage years, I also personally believe that males would be more attracted to Confined due to the fast paced ‘fear’ scenes which are underlined with horror themes, the mugging scene which carries conventions of action and the overall story of being a male who has been mugged who faces the after math different to how females would primarily react.

After showing our short film to a group of year 12 media students we received feedback indicating that they all enjoyed the short film and majority of the students commented that they would watch the piece again, this showed that we delivered to a target audience successfully and appealed to them mainly through characters age and situation all of the answers to the question ‘do you think the character was portrait well’ was yes. I also believe that majority of teenagers living in inner London, or other major cities have been victims of or witnessed violent attacks such as mugging where as an audience from more quiet areas where crime percentage is a lot lower might not be able to relate as strongly to the situation as it has never had any real effect on their child hood or early adult life.